Fern Tiger Associates | Research, Public Policy & Evaluation

Research, Public Policy and Evaluation


	RESEARCH, PUBLIC POLICY AND EVALUATION Working for positive social change requires a broad understanding of issues and audiences. To gain an accurate perspective on relevant issues, FTA combines quantitative and qualitative methodologies. The qualitative methods FTA uses are similar to those of documentary photography and oral history; FTA’s quantitative methods are rooted in both academic and marketing traditions. Fern Tiger Associates is skilled in understanding, analyzing, and re-interpreting information so that it can reach a wide variety of stakeholders, from small, well-informed groups to more general audiences. Often this approach involves documenting real-life stories that bring two-dimensional data to life. In all cases, FTA demonstrates sensitivity to each audience while presenting the information in graphic and written formats that make the greatest impact, recognizing the importance of engaging people in a variety of ways, from academic researcher to agency spokesperson to local community member.